Hashtags are a wonderful thing. They give social media users the opportunity to browse topics of interest to them. There’s a hashtag for almost everything now, and their popularity is such that people use them in general online conversation.
But not all hashtags were created equal.
Some of them have become so incredibly well-used that they’re Tweeted and browsed thousands of times a day. These hashtags present a great opportunity for you to promote your charitable activities.
Here are the nonprofit hashtag opportunities you should be taking advantage of.
All day every Tuesday people upload statuses and tweets about charitable activities. Use this hashtag to promote your fundraisers or your cause’s general activities.
This hashtag trends almost every single Tuesday, so you’re sure to get some good exposure if you use it.
This example from SAMS is a good one, because they’re not only celebrating their volunteers, they’re letting everybody know that there are opportunities to volunteer too.
If you browse this hashtag you might be surprised about the things people believe qualify as wisdom, but there is some really good information on there too. Promote infographics or statistics about your cause using this one.
In this example, Project Gambia tied together #WednesdayWisdom with World Book Day to highlight their work.
3. Your local area’s dedicated hashtag hour
#CumbriaHour is 7pm to 8pm on a Monday and #WestMidlandsHour is 8pm til 9pm on a Tuesday.
Google your town or city, as well as relevant counties/areas, to find out if you have a local hashtag and when it is. This is a great place to publicise local events or volunteer opportunities.
This is a great example, because the charity have used a bright image of recognisable characters, the event is local, and it’s free registration. The charity have included all of the relevant information to make it easy for people to get involved.
Use this hashtag to publicise volunteer opportunities like challenges, street collections or online campaigns. This one tends to be used by a younger audience, so it’s perfect for charities reaching out to millennials.
Socks and Cookies send care packages to soldiers deployed overseas. Here, they used the #4Charity hashtag to showcase a video they made explaining what they do. They used the character limit to ask a very basic question, designed to encourage relevant people to stop.
5. Hashtags that are relevant to your cause
If you’re a humanitarian aid organisation then you’ll want to use obvious hashtags like #Poverty, but also consider more general terms, such as #People and #Living.
In this example, Charity Right hashtag the country they are working in, as well as other words they think Twitter users might be browsing on, to put their tweet in front of as many people as possible. We’re not suggesting you tag every word, but think cleverly about where you might be able to add an extra hashtag or two.
Our Top 5 Tips for Hashtags
- For more ideas around relevant hashtags, you can sign up for a Ritetag account. It’s free, and all you have to do is type in the hashtag you were thinking of using to receive dozens of other suggestions for popular, well-viewed tags.
- If you use Hootsuite or other social media scheduling platforms, you can ask the site to monitor hashtags on your behalf. For example, if you have London Marathon spaces, you might want to look out for people who are using #LondonMarathon and tweeting about wanting a place.
- Always use relevant images or videos alongside your hashtags. When you’re scrolling through your Twitter feed, we can pretty much guarantee you pay more attention to the tweets with videos and pictures than the ones without.
- Don’t go crazy. If you’re hashtagging every other word, you’re taking it too far.
- Keep them short. If you’re hashtag is more than a couple of words, it’s unlikely there are many people searching for it.