We’re just days away from this year’s Flora Marathon, and not even a credit crunch has inhibited the generosity of Londoners when it comes to sponsoring charity-supporting runners.
But where in London are the front-runners in philanthropy? Who’s digging deepest on the tube map of our capital city?
Far and away the most full of the giving spirit is Battersea (SW11), claiming the record not only for London but for the UK as a whole. Residents in that postcode alone have sponsored a total of £116,000 so far.
And in fact, it’s SouthWest London as a whole that is topping the Marathon sponsorship table. Battersea is closely followed, in order, by Earlsfield (SW18), Wimbledon (SW19), Fulham (SW6) and Putney (SW15) in the generosity league. In fact, of the top ten most generous postcodes in the country, the only area that isn’t south of the river is Hampstead. Residents in NW3 sponsored Marathon runners a total tof £66,000.
But where are the biggest growth areas? Which parts of London and the South East are growing the quickest when it comes to sponsoring runners in the Flora London Marathon 2009? Well, some less usual suspects come to the fore.
Top of the tree is Billericay (CM12), in Essex. There, donations have increased by a huge 30%. In fact, of the top five postcodes that are growing their generosity, it’s the East of the city that’s digging deep. Essex claims three of them. Alongside Billericay, Brentford and Woodford score highly.
Here’s the top 5 growth areas…
Postcode/area………..Growth in sponsorship donations