Appeal pages make it really easy for your charity to raise money for a specific cause. Like fundraising pages, they can include a story, photos and a video to encourage donations. Plus, your charity reports allow you to keep a track of donations coming in and the total amount raised.
A really good example of a charity using appeal pages is Neuroblastoma Alliance UK.
Neuroblastoma Alliance UK supports children and their families who have been affected by neuroblastoma (a form of childhood cancer). One of the things that the charity provides is financial assistance for a child’s treatment.
Here, the charity’s fundraising co-ordinator Marta Hofstrom explains how setting up an appeal page for each child has helped them with their fundraising.
What’s the main benefit of appeal pages?
They provide one central point for each child to receive donations. We can tell the child’s story and add photos to encourage donations. Plus, donors are able to leave messages of support for the family and child.
Also, the running total on the page makes it clear how much the appeal has raised, both to us and to supporters.
How do you and the families publicise appeals?
We make sure the web address of the appeal page is mentioned in any press releases about the appeal. We also encourage the family to ask that the web address is included in any local press coverage.
The families use Facebook, Twitter, blogs and websites to promote the appeals. Most appeals have their own Facebook page and Twitter account. Any blogs or websites the family have set up can include hyperlinks and buttons (provided by JustGiving) that link to the appeal page.
How do the reporting tools help you organise the funds?
The finance report gives us a detailed breakdown of how much each page has raised, allowing us to easily allocate the funds to the right appeal. We often run several appeals simultaneously so having customisable reports is very helpful.
The fundraising reports allow us to keep tabs on how many donations each page receives on a particular day. This means that we can see if publicity (like a press release) has resulted in an increase in donations.
Many thanks to Jamie and his family for the great pictures!