justgiving

Posted on: Wednesday, July 27th, 2011



The challenge of charity comms

#CommsChat is the weekly Twitter chat based out of the UK that looks at all aspects of communications, including: PR, traditional and social media, journalism, blogging, marketing, digital engagement and more.

On Monday night their scheduled topic was put aside for a discussion of charity communications challenges during a heavy news week. How do charities communicate an urgent message in the shadow of a media meltdown? How do they deal with issues like “sympathy fatigue” when a serious humanitarian crisis is unfolding in the Horn of Africa?

Head here for the full transcript of Monday’s chat. The preceding blog post presented a compelling case to support the crisis in Africa.

What’s an hour worth?

For once, however, we’d like everyone to participate in the next #CommsChat in a way that goes beyond 140 characters. What is happening in Africa is truly terrible. We don’t often get the chance in life to make a difference. Everyone who takes part in #CommsChat knows how entertaining it is. And it’s always been free (and will carry on being so). But how much would you pay for an hour of entertainment? How much does half a play cost? Or a third of a dinner bill? Or two fifths of a ticket at the Brixton Academy? This week we’d like those who take part in #CommsChat to donate what theyd normally pay for an hour’s entertainment. You don’t have to. It’s not obligatory. But it’s a nice thing to do. It’s the right thing to do.  We’ve created a JustGiving page: www.JustGiving.com/commschat Head there, donate, then join in #CommsChat. Couldn’t be easier.

We’ve also just created a ‘What’s an hour worth’ Facebook page. Please like http://on.fb.me/o5uGpE

You can join CommsChat at 8pm (BST) on Mondays. We recommend using TweetChat to participate. Someone from JustGiving is usually around, too!

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