We are so excited to launch our free text donation service to all UK charities, thanks to our friends at Vodafone. Anne-Marie Huby, JustGiving’s managing director, explains how the new service will transform the way charities and their supporters raise money.
When we created JustGiving, we wanted to make fundraising amazing. No more dog-eared sponsorship forms, just a simple, friendly and personal experience for everyone, with a lot more money going to charity than ever before.
Ten years on and £833m later, we knew that mobile would be the next chapter in our story. We also knew how tough it would be to make it work: until now, it has been expensive to set up and run, which is why only a handful of large charities have been able to use it. And yet, every year, more and more people are choosing to donate via SMS. This year, Comic Relief raised over £15m through text donations alone, twice as much as the previous time.
So we set out to create the best text donation service in the UK, and make spontaneous, on-the-spot giving available to everyone in the UK. To succeed, we needed a partner that not only could deliver the most robust technology solution on an industrial scale, but also had a genuine commitment to the charity sector and would support the service over the long term. That partner is Vodafone.
Two years in the making, JustTextGiving by Vodafone launches today. It is, by any standard, a huge commitment by both companies. Thanks to Vodafone, the service will be totally free to use: there are no set-up or running costs for charities, and every penny, plus Gift Aid, goes to charity. For the first time, there will be no network charges for donors.
Most importantly, Vodafone will help us reach, and support, more charities than we could ever have dreamed of achieving on our own. Today, every charity in the UK will receive a letter inviting them to claim their unique text code, and start fundraising right away. Nearly 3,000 charities are already on board, from Cancer Research UK to Birmingham Children’s Hospital Charities. To find out more please visit www.justgiving.com/JustTextGiving.
This is only the beginning. Later this year, all of JustGiving’s individual fundraisers will also receive their unique, personalised text code. And, thanks to Vodafone, JustTextGiving will be advertised on television, to inspire even more people to get involved.