If you ever wonder how – and why – we do what we do here at JustGiving, then you’ve got to read this. In today’s Evening Standard, Chris Blackhurst recounts his recent interview with JustGiving’s co-founder and CEO, Zarine Kharas.
Their conversation delves right to the heart – and head – of JustGiving’s mission and business model. Why did Zarine (along with co-founder Anne-Marie Huby and some really smart, socially-minded investors) start the UK’s first online fundraising platform way back in 2000? Why didn’t they follow a not-for-profit business model? What value do charities really get out of JustGiving? And, most importantly, does it work?
We think it does. After all, it’s helped over 13 million of you amazing people out there raise an incredible £900 million for charity over the past ten years.
After speaking with Zarine, the Evening Standard’s Blackhust writes: “Not many firms would do [what JustGiving does]… If there’s an organisation that fits into the new ideal of softer, more socially concerned capitalism, this is it.”
Find out why. Read the full interview in today’s Evening Standard.