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Posted on: Tuesday, March 22nd, 2011



Twestival: global fundraising goes local

We were absolutely delighted to be asked by Twestival to be one of their Global Fundraising Partners. In the last three years alone they have inspired the biggest global charity event ever organised through social media, with 150+ cities across the world coordinating and hosting their own fundraising event each year.

Organised by an army of thousands of volunteers and vocally supported by Twitter’s own founders, Twestival events will take place in 29 cities throughout the UK and Ireland this Thursday 24th March – all of which are fundraising for charities in their local area.

Twestival founder, Amanda Rose (@Amanda) commented,

Twestival has grown from a single tweet to the biggest synchronised charity event in the world in under three years. On Thursday, thousands of volunteers, most of whom have never met in person, will pull together amazing events as varied as the cities that host them, raising thousands for charity in the process. This is so much more than just another charity event; this is the evolution of fundraising.

Indeed.

Dubbed ‘Live Aid 2.0’, Twestival Local is wholly organised by volunteers, without bias to any specific charity, ensuring independence for each local event. At Twestival London, Prince William’s charity Centrepoint has been selected by organisers, whilst in earthquake-hit New Zealand, Twestival Auckland has chosen to support The Red Cross branch in Christchurch. Twestival debuts this year include Ulaanbaatar in Mongolia and the Tunisian capital, Tunis where Twitter was recently used with great effect to attract global media attention and support for political revolution.

Who Will Lead the Twestival Race?

In addition to fundraising through ticket sales, the Twestival UK cities will be raising money for their chosen charities on a big Twestival UK Team page. Want to know which is the most generous city?  So far, it looks like the biggest cities Manchester, Birmingham and London are lagging behind the likes of Plymouth, Oxford and Tyne. Could it be that smaller cities have a greater impact with donors? We guess we will find out after the event on Thursday!

If you would like to support Twestival’s local UK charities but can’t make it to the event, check out the team page and donate or share the page with your friends.

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