Transparency is vital if the public are going to continue to support charities. Oxfam’s CEO Mark Goldring took part in Channel 4’s Undercover Boss to let the public see the reality of the work that the charity does. It was certainly a risk. JustGiving’s content and community manager, Kirsty Marrins, watched the show and took part in the Twitter debate and asks “Did the risk pay off?”.
A charity CEO going undercover is always going to cause debate. Mark took over the Oxfam Twitter account after the show to answer questions. We’ve storified questions and answers following the show:
It was certainly brave to do the show as Mark had no editorial control. Both Mark and the Oxfam social media team did a sterling job in answering as many questions as possible in an honest, open and transparent way.
Over to you
Did you watch the show? What did you think? Do you think other charities should follow suit? We’d love to hear your thoughts so please comment below.
Photo credit: Oxfam