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3Dec

The evolution of social giving – how giving behaviour on JustGiving has changed in the last 12 years

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By: Elizabeth Kessick - head of insight

Today is #GivingTuesday, a global movement launched in the USA last year to encourage a peak of giving as we enter the festive season. But online giving hasn’t always been so popular.

To celebrate Giving Tuesday, we’ve looked back at how giving behaviour on JustGiving has changed over the years.

Evolution of social giving

 

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  • mobile giving
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Elizabeth Kessick - head of insight

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