2025 Year in Giving: JustGiving Fundraisers’ Amazing Impact

2025YIG

2025 was packed with big-hearted moments. And teams like yours proved that when people care, magic happens. This is your year in giving.

In JustGiving’s 25th year, we watched charities smash their targets…

High-fived fundraisers crossing the finish line…

Gave standout supporters once-in-a-lifetime experiences…

And built some fun, powerful things to make life easier for you – the people making good things happen.

This is your year in giving. Emotional stories, big numbers, and cool tech incoming!

The fundraising that defined 2025

Over 1 million Fundraising Pages created for good causes

Fundraisers on JustGiving created an astounding 1 million+ Fundraising Pages and generated 18 million donations in 2025. This includes nearly 500 world record attempts, 3000 head shaves, and the return of the Ice Bucket Challenge!

Photo collage of Molly Weaver, cycling and posing in front of her bicycle she used to cycle the entire coastline of Britain in 21 days
Molly Weaver broke a 40-year-old record by cycling the entire coastline of Britain in 21 days, 10 hours, 48 minutes, raising £11,000+ for the RNLI and visiting 100+ lifeboat stations along the way.

£235 million raised in sporting and fitness events

Whether it was self-driven fundraiser fitness challenges or organised multi-charity events like London Marathon, people made a boom in events this year.

One type of activity rose to the top as the fundraising favourite: running continues to reign. Running events brought in over £164 million alone on JustGiving for charities and good causes in 2025.

And athletes of all types went all out, running, walking, trekking, swimming, and wheeling their way to a massive 73 million miles logged using JustGiving’s Strava and Fitbit integrations.

Photo of Harry Potter’s Miranda Richardson and close friend and Good Omens star Maggie Service smiling while doing a fundraising swim
Harry Potter’s Miranda Richardson tackled a 3.5 open water swim with close friend and Good Omens star Maggie Service, raising more than £21,000 for WWF.

15,000+ campaigns created by charities

Charities use JustGiving Campaign Pages to help bring their fundraisers and donors together, raise money fast, and fund projects they might never achieve otherwise. This year, charities across the UK spun up over 15,000 to get them closer to their goals.

Screenshot of Scope’s 2025 London Marathon JustGiving Campaign Page
Scope’s 2025 London Marathon campaign smashed its target and raised more than £330,000 with a strong onboarding process, fundraising milestones, and consistent communication.

Did you catch us around town?

We teamed up with the likes of Katie Budenburg, Charlotte Crosby, Javeno Mclean, Max Balegde, and more amazing people to hit the streets, cheer at the events, and host mini listening parties to help inspire even more giving for important causes like yours.

And in December, we gave away £12,000 across the UK’s most generous city in 2025 – Leeds! We handed £10 vouchers to Leeds locals and let them choose which charity theirs should go to: hundreds of tiny acts of generosity that add up.

Photo of a group of people wearing JustGiving hoodies jumping to celebrate in front of a parked billboard truck that reads, "Leeds leads the way: most generous city 2025"
Big hearts, big energy, and a reminder that generosity lives everywhere – especially in Leeds!

Top charity fundraising resources of the year

Every year, our team personally talks to hundreds of charities to support their strategies, understand their challenges, and discover how they’re pushing their cause forward…then we share it all with you! Here are the top articles charity professionals loved most in 2025:

We also released our first fundraising strategy video series, a free collection of London Marathon email templates for your fundraisers, and shared the proven event fundraising incentives used by 10 charities!

What we announced

In 2025, we dropped a heap of new tools that make raising money fun, easy, and truly impactful for your cause. Here are a few of the must-sees:

What’s coming next?

While it’s winter now, you’ll still need your sunnies because the future’s looking bright. Here’s what people are saying about their fundraising plans in 2026…

Plus one more thing…

Challenge events (like walks, runs, cycles, and swims) grew massively this year, and we’ve got something special coming up to help you leverage this in 2026.

We recently heard from nearly 600 charities to learn their biggest event fundraising priorities, toughest challenges, and most exciting opportunities. We’ve analysed the data and their responses, and are excited to share the findings with you in our new 2026 Event Fundraising Snapshot. Coming in January – stay tuned!

Thank you for 25 years of giving

Our President and General Manager of JustGiving Pascale Harvie put into words the extraordinary feelings we have watching charities and fundraisers change the world:

Whether you’re a charity, fundraiser, crowdfunder, donor, or a mix of those, thank you: your commitment’s helped the lives of those needing it most, and made a true impact in the year we celebrated 25 years of JustGiving.

Please note: figures quoted relate to fundraising activity on JustGiving only. All figures quoted include Gift Aid, apply to charities in the UK, and are accurate as of 16 December 2025.

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Brian's on the Content team at JustGiving, and passionate about educating charities in online fundraising, research, and inspiration to help raise more money and grow their brand.