Small charities share their social media campaign tips

While large charities with dedicated social-media teams are puzzling over the merits of Instagram and instameets, smaller charities are working…


How to incentivise your social media shares to drive donations

Michael Vlassopoulos is a senior lecturer in economics at the University of Southampton. He’s been conducting research to evaluate incentive…


How Julian House organised a socially distanced event

With careful consideration and additional planning, real-world events are still possible despite COVID-19. On 27th September Julian House, a Bath…


Raising money with Airbnb Social Impact Experiences

It’s fair to say that with over 6 million listings across more than 191 countries, Airbnb is one of the…


How to bring a quiet charity social feed to life

It’s an interesting time to be on social media.  Having such a publicly accessible platform can be a powerful tool…


Top tips for increasing social media engagement

You’d have to be living under a rock not to know what social media is and how important it can…


5 tips for recruiting volunteers through social media

More and more charities are turning to social media to build relationships, which makes it a great platform to recruit…


5 top tips for getting more engagement on social media

It’s the aim of the game. Be on social. Do it well. Get likes, comments and shares. However, it takes…


How Teenage Cancer Trust is cutting through the social noise

This year, Facebook announced changes to its news feed algorithm, making it tougher for brands’ content to be seen. Whether…


Six tips for creating a social media policy from The Prince’s Trust

It’s no secret. Policies are dry, dull and functional. But they give you the opportunity to shape your organisation –…


6 social media tools you can’t live without

The popularity of social media in charity marketing has led inevitably to the development of tools you can use to…