Author: Amy Leighton
Amy is the Head of CRM at JustGiving, leading a small but highly skilled team. Under Amy’s guidance, the team’s mission is to automate and scale the CRM – which is one of the JustGiving's most vital marketing channels.
How we used data to improve our fundraiser email journey
Back in September you may remember that we introduced you to our awesome new fundraiser email journey. The email journey…