Author: Azadi Sheridan
Azadi has worked with fundraising organisations for the best part of two decades and now has the pleasure of heading up product management for Blackbaud’s CRM products in Europe: The Raiser’s Edge® and eTapestry™. Azadi speaks regularly at conferences and dreams of things like prospect pyramids, donor to eventer conversion ratios and Doctor Who.
APIs – to integrate or not to integrate
The Raiser’s Edge is a fundraising software and donor management database for non-profits. Azadi Sheridan, product manager, continues our ongoing…