Author: Elizabeth Kessick
Elizabeth helped transform JustGiving from a tiny start-up in 2001 into becoming the world's largest online fundraising community. As head of insight she’s responsible for understanding the behaviour and needs of JustGiving’s 13 million + users.
Try this one trick to improve your usability testing sessions
When someone walks into your usability lab they are expecting a test. You may tell them again and again that…
Getting started with user experience Part 2: how to recruit the best people to test your charity website or app
Yesterday my colleague Huu wrote a blog about how to get started with lean user research. Now that you’ve figured out…
Let’s co-create this year – join our charity panel
At JustGiving, we always want to make sure our products and services align to what charities like yours need. Let’s…
3 insights from the science of giving
Over the past years research has proved that giving makes us happier, and that people who give are healthier. The…
How MOB events are changing the event fundraising landscape
JustGiving’s head of insight, Elizabeth Kessick, and Breast Cancer Care’s sporting and challenge events manager, Tom Whitehead, presented yesterday at…
The Manchester Dogs Home fire appeal – in numbers
There has been an amazing response to the sad news about the Manchester and Cheshire Dogs’ Home fire. Within 24…
What a difference a week makes – an update on the numbers behind the #icebucketchallenge
There’s been no slowdown in the number of people willing to freeze for a good cause: #icebucketchallenge fundraisers using JustGiving…
The numbers behind the ice bucket challenge
It’s the fundraising sensation that’s been sweeping the globe – from celebrities like Lady Gaga and Benedict Cumberbatch to your…
How donors perceive charities’ fixed costs
There’s a lot of public debate about how charities should be spending money that they raise. One thing that comes…
Three things you need to know about in memory fundraising
Elizabeth Kessick, head of insight at JustGiving, is presenting on Creating a digital legacy – maximising in memory giving at…
Four tips to get amazing repeat fundraisers
Last year we asked over 500 successful fundraisers what they’d like to do next and when they’d like to do…
Four things every charity should know about Christmas giving
As an early Christmas present, we’ve decided to share a little gift of insight. Check out our Christmas giving infographics…
