Author: Elizabeth Kessick

Elizabeth helped transform JustGiving from a tiny start-up in 2001 into becoming the world's largest online fundraising community. As head of insight she’s responsible for understanding the behaviour and needs of JustGiving’s 13 million + users.

The evolution of social giving – how giving behaviour on JustGiving has changed in the last 12 years

Today is #GivingTuesday, a global movement launched in the USA last year to encourage a peak of giving as we…

How behavioural economics can help your charity: a Q&A with Kimberley Scharf

Kimberly Scharf (@kimberleyscharf) is a professor of economics at The University of Warwick and works on issues related to charity, giving, the third…

What motivates people to fundraise?

Why do people raise money for charity? We asked our fundraisers to write in their answers and the results are…

Secrets of the top 100 fundraising pages

Our top 100 fundraising pages for the first half of 2013 have collected more than 100,000 online donations between them….