Author: Ell Hopton


10 must-reads from March

Had a mad March? No time to take a breather and see what else is going on in the sector?…


Interview: Lynn Roberts, Head of Digital & Innovation at Action for Children

Welcome to the first in our new charity #lifechangers interview series where we’ll be talking to shining stars in the…


The best online tools to boost charity digital skills

75% of charities think growing their digital skills would help them increase fundraising, according to the Charity Digital Skills Report….


5 ways digital can boost challenge events fundraising

For charities, places in big challenge events don’t come cheap. So a hefty minimum fundraising pledge is the norm –…


Facebook Live: getting started and smashing it

Facebook Live is a live video streaming service that lets anyone broadcast a video straight to Facebook. Live streaming video can be…


How charities can get started with Facebook ads

Lately I’ve seen more and more charity ads appearing in my Facebook newsfeed. With calls to action from signing up…


The best online community fundraising hubs

As any good community fundraiser knows, local people who regularly volunteer or raise money for your charity and recruit others…


Digital skills beyond the digital team: 4 things you can do

It’s so important for charities to have a joined up approach to digital if they are to make the absolute…


Bridging the gap between digital and fundraising teams

Fundraising is all about connecting the donor with the cause. So with more and more of today’s donors (and future…


5 steps to the perfect donation landing page

It is incredibly frustrating when an online purchasing process doesn’t work – and making a charity donation is no different….


How valuable is an email address?

Email is the biggest missed opportunity for charities. If all you do is send out a monthly email newsletter, you’re…


Awesome digital channels for donor acquisition and retention

Digital is becoming increasingly central to the way many charities, and their supporters, operate. But for many charity people, ‘digital’…