Author: Gemma Randall

Gemma is the head of charity partnerships at JustGiving and is passionate about helping charities raise more money and getting great return on investment. She leads on optimising and creating new fundraising streams for charities and steered the product vision for their In Memory fundraising tool. Gemma speaks regularly at charity conferences and was one of the ‘Top 20 speakers’ at the 2013 IoF National Convention.

What to do when a fundraising page goes viral

We’ve seen a marked increase in JustGiving pages which take off by themselves, spreading virally because hundreds of people are donating…