Author: Holly Groom
Holly is a content editor at JustGiving. She spends a worrying amount of time thinking about email subject lines, error messages and mobile optimised landing pages.
How to do a content audit in four easy steps
We all know the value of a content audit. It’s absolutely nobody’s favourite job, but taking a proper, focussed look…
Why less is more on your charity’s mobile app
“When you’re writing for the web there’s no space for words that don’t serve a purpose”, says Holly Groom, content…
Voice, tone and writing like a human
Ok, I hear you. What’s that title all about? Everybody writes ‘like a human’ don’t they? Well you’d think so,…