Author: Jonathan Waddingham

Jonathan is the social and labs product manager at JustGiving, specialising in social media integration, digital strategy and online fundraising. He's fascinated by how the social web has revolutionised the way people interact with each other and how charities can use the internet to create enormous value for them and their supporters.


The rise of WhatsApp (and some other cool sharing stats)

Recently, Mark Zuckerberg announced that WhatsApp has passed the massive milestone of one billion users. That’s impressive, and the growth in…


How to raise more with simple online A/B testing

This post first appeared on the Optimizely blog. Ever since we worked out that a Facebook like was worth an…


What’s up with WhatsApp and charity giving?

The thing about technology that makes it so interesting (and sometimes frustrating) is that things change quickly. Keeping up with…


Slacktivism – monster or myth? A free report

In 2014, the global success of the ALS Ice Bucket Challenge brought the concept of slacktivism to the centre of…


Six tips for growing your audience with mobile and social

Jonathan Waddingham, social and labs product manager at JustGiving, presented at the Institute of Fundraising’s iFundraising – Digital & Mobile Conference on…


Only 140 characters, but £2.5 million raised: Twitter and JustGiving in 2013

Ok, we’re a bit late in the let’s-review-2013’s-numbers-and-create-a-fancy-infographic game, but I can assure you, this is worth a read for…


Top 10 charity Facebook posts of 2013

Following hot on the heels of our top 10 charity tweets of the year, comes the respective post focusing on…


Top 10 charity tweets of 2013

2013 eh. What a year. No really, what a year. As we can’t remember what actually happened this year (I’m…


A few million reasons to like Facebook and JustGiving

Facebook recently launched a new design for their iconic like button, and we were excited to be featured on their…


Nine reasons why social and mobile are the future of fundraising

We’ve been monitoring the increasing power of mobile fundraising and its impact on the growth of social for some time and…


Facebook fundraising part four: the growth of mobile

Following last week’s ‘Where next for social sharing?’, the final part of our Facebook fundraising series looks at how the…


Facebook fundraising part three: where next for social sharing?

Following last week’s Facebook feature, ‘Share more, raise more’, we’re looking at what’s next for social sharing. And that future…