Author: Lee Marshall
Lee leads the evolution of the JustGiving website as we strive to become more personal, relevant and social. He’s interested in the psychology of persuasion, social behaviour and positioning, and how they can be used together to reduce friction of giving globally.
A look at ‘one-touch’ donate one year on
A year ago JustGiving decided to make its donation process simple, fast and easy on mobile devices. We wanted to create…
