Author: Lesley Pinder

Lesley is innovation and product development manager at Breast Cancer Campaign and Breakthrough Breast Cancer. She has worked for non-profits for over 10 years across the arts, international development, social welfare, mental health and medical research. Lesley is proud to be a jack of all trades with experience of every nearly form of fundraising as well as digital projects and social media.


Five things about video that may surprise you

Last week, NFPTweetup (a meetup for charities wanting to use digital and social media more effectively) took place and Lesley Pinder shares the…


The power of the humble post-it note

Oft maligned and mocked as the sign of a dreadful brainstorm, the humble post-it can help you in all walks…


Unlocking the value of peer-to-peer fundraising

We’ve long known the value of peer to peer asks in fundraising and how important friendship networks are in inspiring…


Five New Year resolutions for innovation

It’s exactly a year since I started at Breakthrough Breast Cancer as innovation and product development manager so I’ve been…