Author: Madeleine Sugden

Madeleine Sugden is a content specialist with over 15 years of experience in digital and charity communications. As a trainer, writer and strategist, she works with organisations of all sizes to improve their skills, processes and output. She helps charities to build storytelling and persuasiveness into their digital content to improve user experience and maximise impact. She tweets as @madlinsudn and writes a blog sharing sector best practice.

5 creative ways to bring your charity’s impact to life

Your organisation does brilliant work. It probably writes about it in an annual report which is then uploaded as a…

Highlights from #GivingTuesday 2017

Now in its fourth year in the UK, #GivingTuesday is a chance for charities large and small to ask for…

5 charities with stand-out online legacy fundraising

Charities rely on legacy fundraising. Many large charities say that legacies account for a third or half of their income….