Author: Madeleine Sugden
Madeleine Sugden is a content specialist with over 15 years of experience in digital and charity communications. As a trainer, writer and strategist, she works with organisations of all sizes to improve their skills, processes and output. She helps charities to build storytelling and persuasiveness into their digital content to improve user experience and maximise impact. She tweets as @madlinsudn and writes a blog sharing sector best practice. http://bit.ly/mlnblog
Your organisation does brilliant work. It probably writes about it in an annual report which is then uploaded as a…
Charities rely on legacy fundraising. Many large charities say that legacies account for a third or half of their income….