Author: Matt Collins

Matt Collins is managing director at digital marketing agency, Platypus Digital, and tweets @charitychap


How to use email to improve your stewardship

What do you think would happen if you signed-up to 100 charity emails? Glyn Thomas’ email experiment revealed that 17 never sent…


Affordable email tools for charities

Email marketing has undoubtedly become an integral part of donor retention and gift collection for charities, and there are a range…


Is it worth still investing in email after GDPR?

Cast your minds back to 2017. With the GDPR deadline looming, charity marketers were shuttling back and forth between ICO…


Three things your donation page just has to have

A specific reason to give today, now This might seem like Fundraising 101, having an actual reason for someone to…


How to use Facebook groups for challenge events

Think about social media for charities, and you probably think about your main Facebook Page. It fires out summaries of…


What fundraisers can learn from a sleep podcast

Like a lot of people, I sometimes struggle to get to sleep. Mind racing, thoughts of the past, thinking about…


5 digital trends to avoid

If there’s one quality that can determine your charity’s success in 2019, it’s focus. Time and resource are often short…


5 digital trends to follow

It’s January. That means it’s time to predict the year ahead in charity digital with unfaltering accuracy. Time to find…


Why you have to do a Christmas appeal online

The decorations are up on Oxford Street in London, supermarkets are stocking mince pies and Christmas sandwiches have started appearing…


4 ways to use digital to retain donors

Digital fundraising is famous for getting new donors in through your charity’s doors. By the bucket load, if you’re lucky….


5 charity digital influencers you should be following

There are so many awesome people to be inspired by in the charity sector. It seems that digitally minded folk…


7 more uses for WhatsApp at your charity

In our first blog post on how you can make the most of WhatsApp at your charity, we talked about…