Author: Matt Collins
Matt Collins is managing director at digital marketing agency, Platypus Digital, and tweets @charitychap
3 basic things your boss should do on social media
In just one week, we’ll be announcing the best charity CEOs on Social Media 2017, along with the top digital…
What Facebook’s newsfeed experiment means for charities
Outline of the experiment Facebook recently ran a Newsfeed experiment that should worry social media managers at charities. In most…
Social CEOs: Nominate your charity’s digital leaders
Working in digital can be a lonely old job. Often you’re the only person in your organisation who is doing,…
3 ways to use email for your individual giving retention
42% of marketers say email is central to retaining customers and I would say the same should be true for charities and donor…
Be first off the start line with challenge events AdWords
Open a new tab on your browser, and do a quick search for “London marathon charity”. Right at the top…
Digital fundraisers share inspiring insights at JustGiving
Full disclaimer: I love NFP Tweetup. I’ve been going to this gathering of social media and digitally minded folk in…
What can charities learn from the social media superstars?
As part of Fundraising Week 2017, I’ll be presenting with Zoe Amar and Kirsty Marrins about Social Media Superstars. We’re…
Seven essential elements of your challenge events pages
Your challenge events fundraising pages might be the most important pages on your website. Every year, they can bring in…
Five sentences that make digital folk cringe
Every now and again, folk who work in digital hear things. Sometimes lovely things that make them feel awesome, like they…
Improving sign up for big challenge events
When it comes to signing up for big challenge events, your charity is in a competitive market. Most charities have the…
Five email marketing tactics you don’t know yet
Be honest – do you use email to send bi-monthly emails (when you remember) but not much else? If that’s…
Digital transformation. Why you need it and how to do it.
The issue of digital transformation is fast becoming a mainstay on the charity digital agenda. As 2015 draws to a…
