Author: Matt Collins

Matt Collins is managing director at digital marketing agency, Platypus Digital, and tweets @charitychap


The 9 best charity 404 pages

What’s a 404 page? 404 pages are those “Page not found” messages that pop up on websites from time to…


3 basic things your boss should do on social media

In just one week, we’ll be announcing the best charity CEOs on Social Media 2017, along with the top digital…


What Facebook’s newsfeed experiment means for charities

Outline of the experiment Facebook recently ran a Newsfeed experiment that should worry social media managers at charities. In most…


Social CEOs: Nominate your charity’s digital leaders

Working in digital can be a lonely old job. Often you’re the only person in your organisation who is doing,…


3 ways to use email for your individual giving retention

42% of marketers say email is central to retaining customers and I would say the same should be true for charities and donor…


Be first off the start line with challenge events AdWords

Open a new tab on your browser, and do a quick search for “London marathon charity”. Right at the top…


Digital fundraisers share inspiring insights at JustGiving

Full disclaimer: I love NFP Tweetup. I’ve been going to this gathering of social media and digitally minded folk in…


What can charities learn from the social media superstars?

As part of Fundraising Week 2017, I’ll be presenting with Zoe Amar and Kirsty Marrins about Social Media Superstars. We’re…


Seven essential elements of your challenge events pages

Your challenge events fundraising pages might be the most important pages on your website. Every year, they can bring in…


Five sentences that make digital folk cringe

Every now and again, folk who work in digital hear things. Sometimes lovely things that make them feel awesome, like they…


Five email marketing tactics you don’t know yet

Be honest – do you use email to send bi-monthly emails (when you remember) but not much else? If that’s…