Author: Matt Collins
Matt Collins is managing director at digital marketing agency, Platypus Digital, and tweets @charitychap
Top 30 Charity CEOs on Social Media
Last night we held the third annual Social CEO Awards, hosted by JustGiving. The awards celebrate the top charity CEOs…
5 surefire ways to mess up your charity’s Xmas appeal
Deny it all you like – Christmas is round the corner. And that means one thing for charities – Christmas…
Top digital marketing tips for small charities
Digital is an unbelievably important area for charities and nonprofits – no matter what your size. Almost everyone experiences your…
What charities can learn from their top fundraisers
Matt Collins takes a look at three amazing supporter fundraising campaigns – what makes them special, what they have in…
Four data sources to take meaningful action on
Data. It’s everywhere. And nowhere is it more prevalent than on the internet, where the new gurus aren’t those who…
Three ways to bang your online fundraising into mobile shape
I’m pretty sure you’ve heard every mobile stat under the sun by now – four out of five people use…
How to prove the value of social media for charities
How often are you asked to prove the ROI of social media? Matt Collins believes it is an irritating question –…
Three landing page fails (and how you can avoid them)
Landing pages are a truly misunderstood beast in the charity world. Long used by startups and corporates to motivate and…
Jessica’s Promise – How the best campaigns are fundraiser stories
Meet Jessica Stoate. Jessica is running the 2015 London Marathon, like tens of thousands of other people. She’s running for…
Seven ways to win at event fundraising
Event fundraising is big business for charities. In fact, GSi Events who are the organisers of the Edinburgh Marathon Festival raise…
Five of the best charity online campaigns of 2014
Another year, another slew of online campaigns by charities each attempting to raise more money and somehow go more viral…
Tips for getting your CEO on social media
In a world where social media campaigns like #Wakeupcall and Ice Bucket Challenge can raise thousands of pounds and change…
