Author: Matt Collins

Matt Collins is managing director at digital marketing agency, Platypus Digital, and tweets @charitychap


Tips for getting your CEO on social media

In a world where social media campaigns like #Wakeupcall and Ice Bucket Challenge can raise thousands of pounds and change…


Five things to do on Google Analytics

If the thought of deciphering the reams of data on Google Analytics fills you with dread, fear not. Matt Collins…


The ingredients of a great email campaign

So just what makes a good email? And how can your charity drive up those all important click through and…