Author: Natalie Horne

Natalie Horne is a director at Prime Decision, which mixes commercial best-practices with behavioural science to help organisations solve problems, innovate and optimise. Her projects span both digital and offline, with a focus on behavioural insight, research and strategy. Clients include the Movember Foundation, The Eden Project, Family Lives and Paypal Giving Fund, as well as leading private sector brands.

Challenging the script – five charity examples

Natalie Horne, director at Prime Decision, explains how we can use the concept of scripts to think differently about behaviour…