Author: Nikki Corney

Giving in celebration

Presents are so last season. We live in a world of unthinkable excess – so it’s no surprise that there’s…

4 essential metrics to track your website traffic

Google Analytics is packed with thousands of insightful metrics and analytical combinations to help marketers measure their website visitors’ behaviour….

Using the news to promote your charity

Charity digital marketing teams spend a lot of time trying to balance reactiveness and proactiveness in order to get their…

4 top tips for A/B testing

When we create a killer landing page or write super engaging copy, it’s tempting to think nothing can top it….