Author: Sarah Gate
4 examples of viral campaigns and how to start one
Viral campaigns provide charities with an opportunity to reach millions of engaged individuals and inspire them to take action. If…
Interview: Amy Clarke, Mencap
Hi Amy! Tell me, what does a Digital Assistant actually do? I do a variety of jobs, from tweeting and…
Interview: Rosie Ferguson, Gingerbread
Hi Rosie! Tell me, what does a Chief Executive actually do? I’m Rosie Ferguson. Chief Executive of Gingerbread, the national…
A recipe for the perfect Facebook ads
Facebook ads can be an incredible tool to recruit volunteers, donors and regular givers. But many small organisations understandably feel…
Interview: Stephen O’Shea, Sightsavers
Hi Stephen! Tell me, what does a Digital Fundraising Manager actually do? Pretty much what it says on the tin!…
Interview: Chris Hosker, The Children’s Society
Hi Chris! Tell me, what does a charity Social Media Community Manager actually do? Social media – it’s all memes,…
8 steps to deal with social media negativity
At some point in your social media career, you’ve most likely met a troll. There’s no getting away from them….
Interview: Lily Kendall, Young Women’s Trust
Hi Lily! Tell me, what does an Individual Giving Manager at a small charity actually do? A bit of everything!…
How Stonewall is tackling GDPR with sophistication
The EU General Data Protection Regulation (GDPR) is “the most important data protection regulation in 20 years.” You can be…
Interview: Emma Humphrey, St Catherine’s Hospice
Hi Emma! Tell me, what does a Digital Marketing Executive actually do? My role as Digital Marketing Executive at St…
6 social media tools you can’t live without
The popularity of social media in charity marketing has led inevitably to the development of tools you can use to…
