Author: Toni Gregory

Toni Gregory is a Content Marketing Specialist and B2B copywriter at JustGiving. She is passionate about creating content that shares and showcases the incredible work that charities do.


Six inspiring examples of charity Christmas campaigns

We’re sharing six great examples of how charities have embraced digital and virtual fundraising opportunities this festive season to move…


Introducing the Virtual Fundraising Monitor 2020

Today, we’re excited to share a new report hot off the press all about virtual event fundraising. It’s called the…


Six tips for creating a great Giving Tuesday campaign

Giving Tuesday is a global day of giving which sees non-profits from around the world encourage their supporters to make…


Four top tips from Little Princess Trust’s record breaking fundraising

Earlier this year 62% of non-profits anticipated that COVID-19 would have a negative impact on their ability to raise income…


How Julian House organised a socially distanced event

With careful consideration and additional planning, real-world events are still possible despite COVID-19. On 27th September Julian House, a Bath…


Arise, Captain Tom: lessons from a viral fundraising campaign

In April this year, Captain Tom Moore captured the heart of the nation, as well as the headlines, and made…


Creating new opportunities through corporate partnerships

As a charity, you’ll be all too aware of the importance of finding new ways to develop and promote your…


The importance of embracing innovation

As the charity sector begins planning end-of-year campaigns and brainstorming 2021 fundraising activities, now is a great time to review…


How to create engaging virtual events

Whilst nothing can replace the value of face-to-face-interactions, virtual events (an event which takes places entirely online) can offer a…


Introducing our new fundraiser email journey

Creating awesome online fundraising experiences for your supporters is something we’re really passionate about, and we’re as enthusiastic about it…


INFOGRAPHIC: Your pathway to fundraising success!

There are lots of amazing benefits to fundraising campaigns. They can raise awareness, engage supporters and local communities, plus they…


Three ways to keep up campaign momentum

So, you’ve launched a great new campaign and you’re living on a fundraiser high after seeing such a positive initial response…