Author: Toni Gregory

Toni Gregory is a B2B copywriter at JustGiving. She is passionate about creating content that shares and showcases the incredible work that charities do.


Arise, Captain Tom: lessons from a viral fundraising campaign

In April this year, Captain Tom Moore captured the heart of the nation, as well as the headlines, and made…


Creating new opportunities through corporate partnerships

As a charity, you’ll be all too aware of the importance of finding new ways to develop and promote your…


The importance of embracing innovation

As the charity sector begins planning end-of-year campaigns and brainstorming 2021 fundraising activities, now is a great time to review…


How to create engaging virtual events

Whilst nothing can replace the value of face-to-face-interactions, virtual events (an event which takes places entirely online) can offer a…


Introducing our new fundraiser email journey

Creating awesome online fundraising experiences for your supporters is something we’re really passionate about, and we’re as enthusiastic about it…


INFOGRAPHIC: Your pathway to fundraising success!

There are lots of amazing benefits to fundraising campaigns. They can raise awareness, engage supporters and local communities, plus they…


Three ways to keep up campaign momentum

So, you’ve launched a great new campaign and you’re living on a fundraiser high after seeing such a positive initial response…


London marathon 2020: A guide for charities

Last week, the organisers of the London marathon made an important announcement to charities and runners regarding the 2020 event which was…


Strava: A guide for charities

We recently launched a brand-new integration with Strava – a fitness app which is particularly well known by cyclists and runners….


How to get started with livestream influencer fundraising

An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority,…


Status of UK Fundraising 2020: key findings

Yesterday our colleagues at Blackbaud Europe, in partnership with the Institute of Fundraising, launched the highly anticipated Status of UK Fundraising…


Three benefits of JustGiving reports that you might not know

It’s an undeniable fact that data provides you with some pretty valuable information and helps you to build up a…