Author: Zoe Amar
Zoe is director of Zoe Amar Communications, a marketing and digital communications consultancy who have worked with leading organisations including ActionAid, Crimestoppers, Macmillan and Anglia Ruskin University. She blogs for The Guardian about charities and communications and is on the advisory board for The Guardian Voluntary Sector Network. She co-founded the charity #socialceos awards.
Four agile working tips for charities
One of the things I hear repeatedly from charities at the moment is that they’re keen to work in a…
Caroline Jones, charity shops and a brilliant fundraising campaign
On New Year’s Eve 2014 Caroline Jones, a fashion blogger and mum of three from Hertfordshire, decided to create a…
How to do blogger outreach: insider tips from bloggers
When blogger Essena O’Neill quit her dream ‘online life’ on social media, making headlines all over the world, the unintended…
Feel the ‘digital’ fear and do it anyway
“I’m scared.” It’s one of the things that I hear most often from trustees, CEOs and other staff who are…
Five secret ingredients of digital strategies
A big part of my day job is developing digital strategies and having spent the last few months doing just…
Four brilliant social media campaigns you’ve not heard of
#Movember, #nomakeupselfie and #icebucketchallenge might be the first campaigns that spring to mind when we talk about social media. Amazing…
Three ways charities are using data creatively
Data might be the word on every charity sector professional’s lips at the moment, but it is often seen as…
How charities are using mobile to innovate
By 2020 there will be 6.1 billion smartphone users – more than double the 2.6 billion users recorded in 2014. So it’s…
Six social media lessons from the election
With the UK General Election just gone and the US Presidential Election coming up next year, Zoe Amar looks at…
Why your charity’s culture is critical for digital success
Everyone thinks that digital is about strategies, plans and processes. That’s true, but it’s about people as well. Through her…
Three charity fundraising experts choose their top campaigns
In the wake of #icebucketchallenge, many charity professionals have asked if the nature of fundraising is changing. Whilst campaigns may…
How digital is reinvigorating charity shops
Ever wondered what the future of charity retail might look like? Zoe Amar delves into the digital world of charity…
