Author: Zoe Amar
Zoe is director of Zoe Amar Communications, a marketing and digital communications consultancy who have worked with leading organisations including ActionAid, Crimestoppers, Macmillan and Anglia Ruskin University. She blogs for The Guardian about charities and communications and is on the advisory board for The Guardian Voluntary Sector Network. She co-founded the charity #socialceos awards.
Three ways your charity can win at digital in 2015
2014 saw some game changing charity digital campaigns, from #findmike to #nomakeupselfie. In the US alone, #GivingTuesday raised $45.7 million…
The five biggest social media blunders of 2014
2014 saw some amazing social media successes, from the £8 million and $100 million raised by #nomakeupselfie and #icebucketchallenge respectively,…
Five questions every board should ask about social media
When was the last time your board discussed your charity’s social media strategy? The Financial Times recently reported that almost…
Five things your charity can do to be more transparent
This week Channel 4’s Dispatches focused on telephone fundraising call centres, whilst YMCA England’s director of HR, Bims Alalade, featured…
