Be a quitter – How to launch a ‘Give it up’ Campaign
Month-long charity challenges like the Dryathlon and Stoptober campaigns have been massively successful in recent years. They encourage supporters to raise money for a cause close to their heart with the added incentive that they’ll lose weight, feel better and save money at the same time. It’s win win. Another yearly event that requires a few weeks of abstinence is Lent, and this year it starts on Wednesday 10th February. Why not challenge your supporters to give up their favourite treat for a while and see how much they can raise? Lots of charities have created various ‘Give it up’ Campaigns on JustGiving. Here are three of our favourites (plus one celebrity fundraising campaign!) to give you some ideas…
Give it up for GOSH

Survive Five

Neuroblastoma UK

“I gave up my daily cappuccinos and texted to donate £3 each day I walked straight past the coffee shop! It was a great feeling. In total I gave £42 plus Gift Aid to save children’s lives. Who needs caffeine when you can get a kick from supporting such an amazing cause?”
Giving up social media
It’s not just food or drink your supporters could give up. Last year, comedian Jason Manford raised over £14,000 by going on a ‘Facebook fast’ for a month. 
- Create a Campaign Page on JustGiving
- Include some ideas about what supporters could give up in the story section and let your them know how their donations will help
- Promote your Campaign on your website, social media and on email
Share this Post
Get inspiration in your inbox!
Don’t miss out on digital fundraising tips, tools and trends.
To find out more about how JustGiving uses your data, please visit our Privacy Policy.