Arise, Captain Tom: lessons from a viral fundraising campaign

In April this year, Captain Tom Moore captured the heart of the nation, as well as the headlines, and made…


The importance of embracing innovation

As the charity sector begins planning end-of-year campaigns and brainstorming 2021 fundraising activities, now is a great time to review…


In memory giving and the impact of COVID-19

As part of my role at Legacy Foresight, I help the team organise and analyse our In-Memory Insight research findings….


Strava: A guide for charities

We recently launched a brand-new integration with Strava – a fitness app which is particularly well known by cyclists and runners….


Status of UK Fundraising 2020: key findings

Yesterday our colleagues at Blackbaud Europe, in partnership with the Institute of Fundraising, launched the highly anticipated Status of UK Fundraising…


How fitness apps can increase your donations

Training for and taking part in an endurance event is no easy feat. Whether they’re being completed virtually and tracked through an…


COVID-19: webinars to support your online fundraising

We’re always committed to creating and sharing practical tips, ideas and trends that will help your charity to raise more…


Is your charity Ramadan ready?

There are almost three million Muslims in the UK. From 23rd April this year, most of them will be celebrating…


Uncovering the secrets to Virtual Event success

Virtual events experienced a 1103% increase in participation in 2018. I’m not a maths genius, but I know an impressive percentage…


A quick guide to hashtag best practice

These days it’s rare to see a social media post that doesn’t have a hashtag. Hashtags, which are easily recognisable…


Why the first donation matters the most

Our numbers show that when someone receives their first donation to their Fundraising Page, it’s a BIG DEAL. In fact,…


How Snapchat is helping charities to reach younger audiences

Earlier this year, Blackbaud’s Status of UK Fundraising revealed that despite 94% of charities using social media as a key…