How I use Twitter in the fight against HIV

Matthew Hodson is Executive Director of NAM aidsmap and the overall winner of the Social CEO Awards 2017. NAM aidsmap…


How do Buzzfeed decide what content to create?

At Web Summit this year I attended a talk by Buzzfeed’s Ze Frank. He discussed how Buzzfeed view content and…


5 ways British Heart Foundation use Facebook ads for fundraising

Like most charities, Facebook advertising is a really important part of British Heart Foundation’s digital fundraising activity. Here are five…


Five event fundraising trends to watch [SLIDESHARE]

With more and more creative fundraising events competing for the attention of your supporters, how can your charity stand out…


What Facebook’s newsfeed experiment means for charities

Outline of the experiment Facebook recently ran a Newsfeed experiment that should worry social media managers at charities. In most…


What can we learn from Macmillan’s fake news hire?

A key challenge facing the charity world as we head towards 2018 is how to communicate your message in the…


3 reasons why small charities should embrace digital

When it comes to digital, small charities can take small steps for big impact. Digital needn’t be thought of as a…


INFOGRAPHIC: London marathon fundraising trends

Now in its 37th year, the London marathon continues to dominate the event fundraising scene. With over 16 years’ experience…


Meet the new CEO of Small Charities Coalition

Eight weeks ago, I became the Chief Executive of Small Charities Coalition. Since then, I have been reflecting on my…


Is your Facebook engagement declining? You are not alone

Getting your message to your Facebook audience organically can sometimes be a frustrating process. Some posts will see high levels…


Behavioural economics principles every charity should know

Behavioural economics is all about understanding human behaviour and how it affects people’s economic decisions. Applying behavioural economics principles can help charities to improve their…


Are digital skills still top of the agenda for charities?

Earlier this year we partnered with Skills Platform to publish The Charity Digital Skills Report. The aim of the report…