Is your Facebook engagement declining? You are not alone
Getting your message to your Facebook audience organically can sometimes be a frustrating process. Some posts will see high levels…
Behavioural economics principles every charity should know
Behavioural economics is all about understanding human behaviour and how it affects people’s economic decisions. Applying behavioural economics principles can help charities to improve their…
Are digital skills still top of the agenda for charities?
Earlier this year we partnered with Skills Platform to publish The Charity Digital Skills Report. The aim of the report…
The best online community fundraising hubs
As any good community fundraiser knows, local people who regularly volunteer or raise money for your charity and recruit others…
Second that emotion
Campaigns for a specific appeal can mobilise people who care There are thousands of different causes that are appealing for support…
5 ways to grow support with user-generated content
Every charity needs good content to help it stand out from the crowd. It gives you creative licence to persuade…
Digital skills beyond the digital team: 4 things you can do
It’s so important for charities to have a joined up approach to digital if they are to make the absolute…
Metrics mania: the numbers you just have to know
On Monday I had the pleasure of speaking at the Institute of Fundraising’s Fundraising Convention 2017. For those that missed…
INFOGRAPHIC: Big event fundraising trends
Today, we spoke at the Institute of Fundraising’s annual conference, Fundraising Convention, and shared the key event fundraising trends we’ve…
How Jo’s Trust harness the power of Google AdWords
If your charity was offered a cheque for $120,000 (about £95,000), you definitely wouldn’t turn it down, no matter how…
Bridging the gap between digital and fundraising teams
Fundraising is all about connecting the donor with the cause. So with more and more of today’s donors (and future…
5 charities with stand-out online legacy fundraising
Charities rely on legacy fundraising. Many large charities say that legacies account for a third or half of their income….
