Five reasons GOSH Charity loves email marketing
Email marketing is really important to GOSH Charity. We use it to speak to our supporters all over the country….
Have the wheels come off agile?
As someone who advises organisations to be more agile, I was shocked to read that British businesses waste an estimated…
Be first off the start line with challenge events AdWords
Open a new tab on your browser, and do a quick search for “London marathon charity”. Right at the top…
How valuable is an email address?
Email is the biggest missed opportunity for charities. If all you do is send out a monthly email newsletter, you’re…
NSPCC’s 5 top performing Facebook ads for fundraising
Facebook advertising is an unrivalled channel for the NSPCC – we use it across pretty much all campaigns. We run…
Digital fundraisers share inspiring insights at JustGiving
Full disclaimer: I love NFP Tweetup. I’ve been going to this gathering of social media and digitally minded folk in…
What can charities learn from the social media superstars?
As part of Fundraising Week 2017, I’ll be presenting with Zoe Amar and Kirsty Marrins about Social Media Superstars. We’re…
5 reasons to love Slack for digital projects
I’ve been on Slack, the digital communication tool, for a while – mainly as an interested observer. But a recent…
6 things I learnt working in digital at Anthony Nolan
Though I’ve been in fundraising for well over a decade, I started working in my first digital role – Senior…
Can a charity digital team really just work 9-5?
Working 9-5? Just like your PR team, charities need to ensure their digital world is looked after 24/7 – but…
4 lessons for charities as we prepare for GDPR
You might have heard of GDPR – but do you know what it is and what it means for fundraisers?…
Three top tips for engaging millennials
According to MillennialMarketing.com, almost 50% of millennials would be more willing to make a purchase if that purchase supports a…
