Five lessons from a mobile app marketer
I’m the marketer for the JustGiving App. I work on a small, focused team of six with a product manager,…
How analytics and big data can transform giving
Big data is disrupting how we date, consume media and shop online. But can an algorithm predict the causes that…
How to raise more with simple online A/B testing
This post first appeared on the Optimizely blog. Ever since we worked out that a Facebook like was worth an…
FREE guide – ‘What’s Data Got to Do with It?
Today, Social Misfits Media, JustGiving and the Institute of Fundraising are pleased to launch our latest publication: What’s Data Got…
Why big data is important for charity giving
This is an abridged version of an interview with JustGiving co-founder and MD, Anne-Marie Huby, that originally appeared on Civil…
What’s the secret to cause marketing success in the US?
“The opportunity to write for the JustGiving blog coincided with another invitation: to speak on global cause marketing at the…
What’s the future of social media for charities?
On 19th June, over 100 charity and non-profit professionals gathered to find out about the Future of Social Media and…
Why you should care about second screening
Picture yourself as a fly on the wall at Chez Hazle on any given evening. Whilst you may wish to…
How mobile is shaping the future of the charity sector
The rapid pace of technology-fuelled change is enough to make us all feel a bit giddy. The Internet revolution and…
What’s up with WhatsApp and charity giving?
The thing about technology that makes it so interesting (and sometimes frustrating) is that things change quickly. Keeping up with…
Slacktivism – monster or myth? A free report
In 2014, the global success of the ALS Ice Bucket Challenge brought the concept of slacktivism to the centre of…
Unlocking the value of peer-to-peer fundraising
We’ve long known the value of peer to peer asks in fundraising and how important friendship networks are in inspiring…
