The numbers behind the ice bucket challenge
It’s the fundraising sensation that’s been sweeping the globe – from celebrities like Lady Gaga and Benedict Cumberbatch to your…
Creating smart targets to help fundraisers raise more
Our data scientists spend a lot of time crunching and analysing numbers. Not just because they’re maths geeks (which they…
Five things your charity can do to be more transparent
This week Channel 4’s Dispatches focused on telephone fundraising call centres, whilst YMCA England’s director of HR, Bims Alalade, featured…
Bims Alalade shares why she went undercover for YMCA England
YMCA England’s director of HR, Bims Alalade, went undercover on Channel 4’s Undercover Boss to see first-hand how their services…
How charitable giving can be contagious
With the rise of social media, it’s inevitable that it would have an impact on charitable giving. Sarah Smith, professor…
Tapping into the potential of millennials as givers
Millennials, or Generation Y as they’re sometimes known, are the demographic faction that follow Generation X. Commentators vary the dates…
Oxfam’s CEO Mark Goldring goes undercover
Transparency is vital if the public are going to continue to support charities. Oxfam’s CEO Mark Goldring took part in…
Four top tips for creating a responsive email design
We all know that viewing emails on mobiles and tablets is growing at a rapid rate and that emails now…
How donors perceive charities’ fixed costs
There’s a lot of public debate about how charities should be spending money that they raise. One thing that comes…
Three things you need to know about in memory fundraising
Elizabeth Kessick, head of insight at JustGiving, is presenting on Creating a digital legacy – maximising in memory giving at…
How to make the most of Facebook advertising
Is your charity or non-profit organisation making the most of Facebook advertising? Well rather than us tell you what you…
How to incentivise your social media shares to drive donations
Michael Vlassopoulos is a senior lecturer in economics at the University of Southampton. He’s been conducting research to evaluate incentive…
