10 tips for crafting stories that inspire action

A few days ago, we shared two models of writing emails that inspire people to do things (catch up here…


Crafting stories that inspire action

Gather round – it’s time to talk about copywriting for activism! Writing compelling, motivating, inspirational emails is challenging. There are…


5 digital trends to follow

It’s January. That means it’s time to predict the year ahead in charity digital with unfaltering accuracy. Time to find…


Celebrity charity endorsement: does it work and should we do it?

We are well and truly in the age of celebrity endorsement. Famous people are paid thousands of pounds to promote…


Key events for charities in 2019

Happy New Year! We can’t believe it’s 2019 already. No doubt this year will fly-by just as fast as last…


Professional New Year’s Resolutions

Christmas is almost upon us. For the purposes of planning ahead, we thought we’d start rambling on about New Year…


Make your Christmas Campaign a social success

Christmas seems to come around faster every year and the season for goodwill and generosity is now upon us again….


[Part 2] Help your fundraisers hit 10% of their London marathon target by Christmas

Your fundraiser’s plan 1. Share, but share smart We always talk about the importance of fundraisers sharing their pages as…


5 things you should be doing for your London Marathon runners

Marathons are 26.2 miles long.That’s 55,000 steps for the average person, and almost 3,000 calories. But remember, most marathon runners…


3 ways to get supporters to run the London Marathon for your organisation

The London Marathon is one of the most famous marathons on the entire planet. How could it ever not be?…


Top tips for increasing social media engagement

You’d have to be living under a rock not to know what social media is and how important it can…


5 ways to encourage people to fundraise

If you have an army of fundraisers behind you, that can only be a good thing. Not only will they…