Metrics mania: the numbers you just have to know
On Monday I had the pleasure of speaking at the Institute of Fundraising’s Fundraising Convention 2017. For those that missed…
3 ways to use email for your individual giving retention
42% of marketers say email is central to retaining customers and I would say the same should be true for charities and donor…
Why do charities need to embrace failure?
Failure is a habit we live with uncomfortably in fundraising. Our feet are held over the fire enough times to…
7 free and discounted marketing tools for charities
Do you hear people at other charities talking about cool new digital marketing tools and turn into the green-eyed monster…
5 steps to the perfect donation landing page
It is incredibly frustrating when an online purchasing process doesn’t work – and making a charity donation is no different….
Be first off the start line with challenge events AdWords
Open a new tab on your browser, and do a quick search for “London marathon charity”. Right at the top…
How valuable is an email address?
Email is the biggest missed opportunity for charities. If all you do is send out a monthly email newsletter, you’re…
Campaigning to end a crisis, with help from the crowd
When drought and conflict leave 16 million people on the brink of starvation, an urgent and immediate appeal needs to…
Three top tips for engaging millennials
According to MillennialMarketing.com, almost 50% of millennials would be more willing to make a purchase if that purchase supports a…
Awesome digital channels for donor acquisition and retention
Digital is becoming increasingly central to the way many charities, and their supporters, operate. But for many charity people, ‘digital’…
Gaming for good: helping GameBlast make a difference
This year the JustGiving Software Development team took part in SpecialEffect’s gaming marathon campaign GameBlast. Together with 300 other teams…
Are you posting to the wrong social media platform?
Your time is finite, there simply aren’t enough hours in the working day to do everything you potentially could to increase…
