The best online community fundraising hubs
As any good community fundraiser knows, local people who regularly volunteer or raise money for your charity and recruit others…
10 reads for busy charity folk
Working at a charity can feel a bit like this: Add to that ALL the articles, white papers and forums…
5 ways to grow support with user-generated content
Every charity needs good content to help it stand out from the crowd. It gives you creative licence to persuade…
Digital skills beyond the digital team: 4 things you can do
It’s so important for charities to have a joined up approach to digital if they are to make the absolute…
Metrics mania: the numbers you just have to know
On Monday I had the pleasure of speaking at the Institute of Fundraising’s Fundraising Convention 2017. For those that missed…
3 ways to use email for your individual giving retention
42% of marketers say email is central to retaining customers and I would say the same should be true for charities and donor…
Why do charities need to embrace failure?
Failure is a habit we live with uncomfortably in fundraising. Our feet are held over the fire enough times to…
7 free and discounted marketing tools for charities
Do you hear people at other charities talking about cool new digital marketing tools and turn into the green-eyed monster…
5 steps to the perfect donation landing page
It is incredibly frustrating when an online purchasing process doesn’t work – and making a charity donation is no different….
Be first off the start line with challenge events AdWords
Open a new tab on your browser, and do a quick search for “London marathon charity”. Right at the top…
How valuable is an email address?
Email is the biggest missed opportunity for charities. If all you do is send out a monthly email newsletter, you’re…
Campaigning to end a crisis, with help from the crowd
When drought and conflict leave 16 million people on the brink of starvation, an urgent and immediate appeal needs to…
