Supporter comms – opt in or opt out?

Was anyone else impressed by the RNLI’s announcement last week that they are willing to sacrifice £36 million of income over…


Three ways Tough n Buff engaged fundraisers

When someone signs up to fundraise for your event, it’s clear your campaign has caught their eye. But if the…


How small charities can get cut-through at Xmas

Ah, Christmas. Pigs in blankets, mulled wine, fairy lights. That persistent cover song that gets in your head after just…


How charities used #BackToTheFuture Day on Twitter

This Wednesday, 21st October 2015, was widely celebrated as “Back to the Future Day” – the day that Marty and…


Top tips to become JustGiving’s Christmas Campaign 2015

Last week we launched our 12 Campaigns of Christmas competition where one charity will ultimately be crowned JustGiving’s Christmas Campaign…


Six secrets of a successful communications strategy

We all know we need a communications strategy, right? But the thought of creating a new comms strategy, or even…


Why fundraising is a balancing act

There’s this joke I used to do. I’d like to say that it was back in my student days, but actually…


Feel the ‘digital’ fear and do it anyway

“I’m scared.” It’s one of the things that I hear most often from trustees, CEOs and other staff who are…


Why good stewardship is worth investing in

At its most broad, ‘stewardship’ refers to the way your charity communicates and engages with its supporters to ensure they…


How small charities can revitalise fundraising in the sector

Charity fundraising has been in the media for all the wrong reasons recently. This has led to plenty of soul…


Top digital marketing tips for small charities

Digital is an unbelievably important area for charities and nonprofits – no matter what your size. Almost everyone experiences your…


Five secret ingredients of digital strategies

A big part of my day job is developing digital strategies and having spent the last few months doing just…