Five ways to improve your charity’s blog

Fran Swaine, head of digital at Platypus Digital, attended Sounddelivery’s Social Media Exchange 2015 (#SMEX15) on Monday and heard many…


Telling stories to build your community online

Today we’re at the Social Media Exchange – Being the story talking about how charities can use storytelling as a way to…


Top insights into your event fundraisers

In the past, the mass participation event market has focused mainly on running and walking events. More recently, cycling events…


Top tips for using paid social media

It’s no surprise that organic reach on social media is on the decline but without a big budget, how can…


Seven ways to win at event fundraising

Event fundraising is big business for charities. In fact, GSi Events who are the organisers of the Edinburgh Marathon Festival raise…


A visual guide to the perfect online Fundraising Page

Raising money for charity shows someone cares deeply about your cause. Doing it online with a Fundraising Page makes it…


TV storylines, social media and your charity

Recently Channel 4 screened Cyberbully, a chilling real-time thriller, starring Maisie Williams from Game of Thrones as a teenager battling…


Three communications lessons from tube announcers

Richard Sved explains that whilst he’s a rather mild-mannered commuter, there’s one platform announcement on the London Underground that’s guaranteed…


Three ways your charity can win at digital in 2015

2014 saw some game changing charity digital campaigns, from #findmike to #nomakeupselfie. In the US alone, #GivingTuesday raised $45.7 million…


Six free tools that make content design easy

We all know we shouldn’t judge a book by its cover, but images count when it comes to your marketing…


It’s OK to fail

“My name’s Luke and I failed.” We need to talk about failure. We really do. It’s an important part of…


Five New Year resolutions for innovation

It’s exactly a year since I started at Breakthrough Breast Cancer as innovation and product development manager so I’ve been…