TV storylines, social media and your charity
Recently Channel 4 screened Cyberbully, a chilling real-time thriller, starring Maisie Williams from Game of Thrones as a teenager battling…
Three communications lessons from tube announcers
Richard Sved explains that whilst he’s a rather mild-mannered commuter, there’s one platform announcement on the London Underground that’s guaranteed…
Three ways your charity can win at digital in 2015
2014 saw some game changing charity digital campaigns, from #findmike to #nomakeupselfie. In the US alone, #GivingTuesday raised $45.7 million…
Six free tools that make content design easy
We all know we shouldn’t judge a book by its cover, but images count when it comes to your marketing…
It’s OK to fail
“My name’s Luke and I failed.” We need to talk about failure. We really do. It’s an important part of…
Five New Year resolutions for innovation
It’s exactly a year since I started at Breakthrough Breast Cancer as innovation and product development manager so I’ve been…
Start your fundraising with a bang in 2015 – some top tips
The beginning of the year is always a time for reflection and, as we start the new year, it’s a…
Eight and a half ways to use co-creation in your charity
Girlguiding’s head of digital and number one in The Drum’s UK 50 under 30 list, Jo Kerr, shares tips on…
The five biggest social media blunders of 2014
2014 saw some amazing social media successes, from the £8 million and $100 million raised by #nomakeupselfie and #icebucketchallenge respectively,…
Maximising charity donations this Christmas
For many of us Christmas Day is a chance to have a break from work, spend some quality time with…
Innovation for small charities – ten top tips
As head of fundraising innovation at Marie Curie Cancer Care, I am lucky to have what I consider one of…
Fundraising on social media on a shoestring
Whether you’re looking to increase donations or recruit supporters to participate in fundraising challenges, social media is among the most…
