Four things every charity should know about Christmas giving

Four Tips For Chairties About Christmas Giving

As an early Christmas present, we’ve decided to share a little gift of insight. Check out our Christmas giving infographics and find out the four things every charity should know about Christmas giving.

When do people give?

When do people give at Christmas?

What you need to know:

  • Coincide your Christmas communications with the key dates for donations – especially on the last weekday before the holiday break!

Where are your Christmas donors?

Where are your Christmas donors

What you need to know:

  • Your website and communications should be as global as possible to encourage supporters from all over the world to support your cause.

Why do people give at Christmas?

Why do people give at Christmas

What you need to know:

  • Suggest donations as gifts – 56% of people we asked would appreciate a Christmas donation made on their behalf over an unwanted gift.

How do people give?

How do people give

What you need to know:

  • Make sure your website is mobile friendly so people can support your cause on the go, using any device.

 

Merry Christmas everyone!

 

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Elizabeth helped transform JustGiving from a tiny start-up in 2001 into becoming the world's largest online fundraising community. As head of insight she’s responsible for understanding the behaviour and needs of JustGiving’s 13 million + users.