Today we’re excited to be unveiling the Care button on JustGiving – a new social currency for charities to engage people with their cause.  It enables people to ♥ the causes that mean the most to them and will appear on your charity profile on JustGiving from about 12:00 GMT. Clicking Care is a simple way for someone to show they support your cause and inspire others to do the same. Think of it as a warm-up action – the start of a supporter journey that can lead to a deeper connection with your charity. Today it’s a care, but in a few months time they could be doing their first fundraising event for your charity. As of today all charities registered on JustGiving will have the Care button on their charity profiles. In the coming weeks, we’re also going to be trialling it on a small number of charity websites, as part of a closed beta. We’ll share the results here on the JustGiving blog. Cancer Research UK will be the first to trial the Care button.

“Cancer Research UK saw the value in building a community on social media very early on and we now have an extremely engaged core of online supporters. We’re extremely excited to be the first to showcase the Care button. It’s a totally new way to connect with us and show support, forming the basis for a long-term relationship which will help us to beat cancer sooner.”

Michael Docherty, Head of Digital at Cancer Research UK

Care is part of a raft of game-changing updates on the way at JustGiving to offer people a smarter and more personalised experience. Over time, once someone clicks Care, they’ll see more content connected to your cause on JustGiving helping you get more exposure on the platform and to raise more money.  We’ll keep you posted on that in the coming weeks.

Tell us what you think

We’d love to hear from you. Add a comment below and let us know what you think about the new Care button.