The new buzzword for virtual events for 2022 is ‘zoom fatigue’ and the impending restriction changes mean in-person event planning is a top priority for UK fundraisers.

But despite the excitement, there’s a feeling of unease and uncertainty amongst fundraisers about these decisions;

1. Will our donors be up for attending in-person events again?
2. Will more restrictions come back like they have before?
3. Should we still offer digital options for those who want it?

Whilst question one can be answered with data and audience insight, number two will remain unknown and contingency planning remains a must.

Question three takes a little more work.

Until now, there hasn’t been a definitive answer on the impact of live virtual events, meetings, and conferences in our sector.

At Fundraising Everywhere, we know from our experience of hosting hundreds of virtual events that the successes are there; virtual galas exceeding never-been-reached-before in-person fundraising goals, major donors pledging gifts post-webinar, and new audiences have been reached from people who have been given a new way to connect.

We know digital transformation is important and that accessibility and sustainability is achieved through virtual options.

But we also know you’re under a lot of pressure from your board or CEO to deliver on targets – and those in-person events from pre-pandemic days can be tempting to get back to because they are familiar.

What if we can give you the insights you need to confidently invest in virtual events in the long-term?

Together, Fundraising Everywhere and JustGiving, are kicking-off research into the impact of live virtual events on fundraising. And we’re calling on everyone in the sector to share their virtual event hosting experience.

The data will give fundraisers like you the insights needed to plan confidently for virtual events in 2022 – with the support of your team and board.

The research will discover what impact online meetings and events have had on,

• Donor reach and engagement
• Acquisition and retention
• Donor engagement
• Staff inductions, wellbeing and engagement
• And more.

So you’ll know exactly what kind of events you should be hosting and what possibilities are available for income, reach, and retention.

Any live virtual event (quiz, tour, meeting, conference, webinars etc.) on any virtual platform is eligible including Twitch, Teams, Everywhere+, Hopin, and Zoom amongst others.

The research is free to participate in, can be completed anonymously, and there are five chances to win a £100 Love2Shop gift card. The survey closes 5pm, February 13th.

Findings will be available mid-March and made available for free.

Take ten minutes to share your virtual event hosting experience