Our brand-new London Marathon 2027 guide is here: everything your charity needs to plan earlier, raise more, and give your fundraisers the best experience yet.

London Marathon is the UK charity sector’s biggest fundraising moment: JustGiving fundraisers raised an astonishing £43 million in 2026, with donations still coming in.

Now, it might feel early, but applications for 2027 are already open. And our data shows one thing clearly: fundraisers who set up pages early raise more money. That means your charity’s 2027 Campaign Page could be getting donations for next year, today!

And today we’re launching the playbook for London Marathon 2027: your essential guide for planning, launching, and promoting a successful fundraising campaign. Download it for free now.

Get your free guide

Your playbook for a standout London Marathon 2027 fundraising campaign.

Download for free

What’s inside the guide?

Whether you have a full allocation of charity places or a smaller team of ballot runners, this is your end-to-end roadmap for fundraising success. Inside, you’ll learn how to:

• Create an amazing, branded Campaign Page to bring together all your fundraising and donations.
  
  
• Use our proven fundraising timeline to see what to do, and when.
  
  
• Streamline your application and onboarding processes.
  
  
• Grow page creation and activation earlier (when it has the biggest impact).
  
  
• Raise more at every stage, from pre‑Christmas momentum to the race‑day surge.
  
  
• Deliver standout stewardship that supports long‑term retention.

Plus, real examples of successful campaigns and stewardship from charities like yours.

Download the guide for free →

What’s new for 2027?

London Marathon fundraisers consistently choose JustGiving as their platform of choice. Here’s what’s new in this year’s guide…

• Updated London Marathon insights and performance benchmarks.
  
  
• Enhanced guidance on growing page creation, activation, and value.
  
  
• New tools for charities including pre-written email templates, social templates, exclusive JustGiving-funded incentives, and dedicated supporter journeys.
  
  
• Fresh Campaign Page inspiration from leading London Marathon charities

Everything you need to make the most of the big day in 2027!

Download the guide for free →

Success is built early…start planning now!

Success in London Marathon is built through early planning and doing the right things at the right time. Get the guide now to start building your best London Marathon yet in 2027.

Get your free guide

Your playbook for a standout London Marathon 2027 fundraising campaign.

Download for free

Please note: figures quoted relate to fundraising activity on JustGiving only and include Gift Aid. JustGiving is one of many fundraising platforms that people can choose from when fundraising for events such as the London Marathon.