£43 Million+ Raised by JustGiving Fundraisers in London Marathon 2026!
London Marathon 2026 was another incredible event for the JustGiving community. Here are the stunning results…
That’s right: the JustGiving community did it again. In 2026, thousands of passionate JustGiving fundraisers raised £43 million (and counting), turning months of hard work into real impact for the causes they care about.
14,000 Fundraising Pages were set up to benefit over 2,600 charities. And we’re not done…donations from the 2026 event are still pouring in.
So if you had fundraisers in London Marathon, a massive congratulations to you and your team on all your hard work. Thank you and well done.
Let’s check out some highlights from this year’s event.
32,000 fundraising professionals get this every week!
Get the pro tips, expert research, and real-world examples charities are using to succeed right now, straight to your inbox. Subscribe free →
What defined London Marathon fundraising in 2026
JustGiving is consistently the first choice for London Marathon fundraisers, with the majority of the event’s fundraising happening here. And we couldn’t be prouder to support charities like yours in continuously smashing targets.
Here are a few trends we noticed as the London Marathon campaigns went on.
Successful charities started early
Charities driving success set up their Campaign Pages early – as in, May and June the previous year! They leveraged the whole year to build supporter relationships and raise more money, and used our email templates and timeline to maximise donations on key dates.
Fundraisers told the world about their “why”
And that authenticity went a long way. Fundraisers raised more money by linking their fitness apps to their pages, then kept the updates flowing with photos and thank-yous. So far, fundraisers in 2026 have achieved an average page value of £2,700…a 14% rise vs 2025!
Race day was icing on the cake
Donation activity surged, growing every day in the lead-up to London Marathon, then peaked on the day of the race!
Did you have London Marathon fundraisers this year? Now’s the time to follow up! Get our pre-written email templates to discover exactly what to send and when.
Charity examples from London Marathon 2026
Check out a few examples of charities who grabbed our attention (and raised a heap of money for their cause) in London Marathon 2026.
NSPCC created a Campaign Page that celebrates their fundraisers, shares their impact, and puts their branding front and centre. They also gave people a clear path to different types of support: join our London Marathon team if you’ve got a place or donate instead.

WellChild show how powerful a simple “shopping list” of impact can be! Clear donation amounts tied to specific types of support helped donors quickly understand where their money went.

Evelina London Children’s Charity leveraged all their page’s story features – links to join their Strava Group, quotes, images, and headings – to make their Campaign Page a strong fundraising hub.

There’s a powerful “why” behind every medal
People showed up for their causes in 2026. We saw first-time finishers, creative supporters, and notable names combine for a massive impact.
Alongside accepting donations for his “Crowd Fund a Crowd Scene” project, Dan Woodger also took submissions for characters he’ll include in a giant illustration of the London Marathon crowd!

Endurance and fundraising legend Manny Kang walked 156 miles over three days, finishing by running his sixth London Marathon – all without any sleep! That’s only Manny’s latest challenge in seven years of raising over £345,000 for Dementia UK.

Comedian Fern Brady ran the marathon for Autistica to help fund autism research through things like mental health support, accessibility, and longevity.

And Lloyd Martin continues to inspire the world with his running, fundraising…and dance moves! In 2024, Lloyd set the world record as the youngest person with Down Syndrome to complete a marathon and completed another London Marathon in 2025 and 2026. Watch the clip! 👇
New JustGiving features for more fundraising
Alongside £10,000+ in bonus donations, special medal page totalisers, social shoutouts, and coaching plans through our partnership with Runna, we launched a few things to make your fundraisers’ support event stronger. Check out our new social media templates, milestone updates, and Add to Wallet offline sharing tool!
Thank you for making a difference
We continue to be inspired by the hard work and heart of our amazing charities and fundraisers. Pascale Harvie, JustGiving President and General Manager said:
“We are blown away by the remarkable efforts from everyone that took part in this year’s London Marathon.
Congratulations to everyone who took part, and on behalf of all our charity partners, thank you.”
Pascale Harvie, President & General Manager, JustGiving
Thank you for everything you do to make good things happen and we can’t wait to see what next year holds for you.

Looking ahead to 2027…
London Marathon partners and organisers are exploring a one-off two-day format for the 2027 event… Watch our London Marathon fundraising hub for the latest news, resources, and expert recommendations for your campaign!
GET AHEAD OF THE PACK
Gear up for 2027
Get the newest resources, strategies, tools, and more to create your charity’s London Marathon 2027 campaign.

Please note: figures quoted relate to fundraising activity on JustGiving only. JustGiving is one of many fundraising platforms that people can choose from when fundraising for events such as the London Marathon. All figures quoted include Gift Aid and are accurate as of 28 April 2026.
Share this Post
Join 32,000 fundraising pros!
Be first to get the latest fundraising tips, tools, and trends, straight to your inbox.
To find out more about how JustGiving uses your data, please visit our Privacy Policy.